Franchise.

What’s On Magazine

The Opportunity
What’s On Magazine is a business which has been established for 26 years with a proven track record.
The magazine produced profit from it’s first issue, even going through the world recession and has continued to grow.
The knowledge and experience of those 26 years can now be passed on to others who would like to run their own successful media business.

What’s On Magazine provides it’s readers with a comprehensive listing of local and regional events and incorporates a regular monthly celebrity based feature, (supplied to the  franchisee).  This is either an exclusive interview or other exclusive celebrity based pictorial/feature.  This exclusive celebrity feature and interview is a huge selling advantage over any competitor.

We are looking for two people (partners or couples) who can operate the franchise together. They can be located anywhere in the UK except for the existing parent companies area.
A dedicated franchisee should expect to earn a very comfortable living.

Sales ability and the drive and determination to succeed is essential.
You will be able to run the business from home and there is very little specialist equipment required. You would produce 12 monthly issues per year.

The colour magazine is printed every month on quality glossy paper with an A4 format. It is distributed as a free pick up to local outlets including major Supermarkets (Tesco, Sainsbury’s etc).  The magazine is also available online via computer, tablet, or mobile device.

All income is derived from advertising.  The content of the magazine is a listings directory of local and regional events.  Advertising is presented in sections covering various topics.

We can offer training, advise and ongoing support.

Franchises should easily be able to recoup their investment within the first 6 months.

No previous publishing experience is necessary as the training given will ensure that you will be able to run your own magazine with ongoing support.

Trends and Facts About our Magazine Franchise

In 2014, the UK publishing industry was valued at £10.2bn, a year-on-year increase of 2.8%.
There are over 200,000 people working in the industry.

The publishing sector is extensive, as two-thirds of the population reads a news source on a regular basis. Women are more likely than men to choose a magazine as their preferred news source. This means there is a large target audience available for a quality magazine franchise.

Our magazine franchise focuses on a local area; who knows your area — its interests, audience, and trends — better than you?
By creating localised content and targeting local businesses as advertising partners, a regional magazine franchise can fill a niche role.

If you are ready to break into the publishing sector with a magazine franchise, call us today.

What the Franchisee will have to do.

Receive training if required to learn the skills required to operate the necessary software.

Sell advertising to be included in the magazine, clients will be local businesses, interest clubs, event organisers, theatres etc .
Design advertisements and layout pages in sections, incorporating these advertisements.

Compile local and regional events which will need to be summarised and typed out to insert between advertisements when completing the magazine.

Distribute magazines to local outlets.

Visit clients to compile advertisements when required.

Due to the nature of various businesses involved this will certainly include the need to work outside normal working hours.

Attend local and seasonal events.

Compile business accounts, issue invoices and manage accounts.

What the Franchisor will provide.

Access to Software required to produce the magazine.  Software required to manage the invoicing and account system.  Access to software education required to produce the publication.

Compilation and construction information to enable the magazine to be presented.

Templates of industry specific advertisements which can be used as a basis to work from.

A monthly celebrity themed feature and cover picture for the magazine.
This will generally be an exclusive celebrity interview or an exclusive celebrity pictorial of a major social event.

This exclusive celebrity feature and interview is a huge selling advantage over any competitor and cannot be over emphasised.
It will be percieved by the reader as a celebrity endorcement of the magazine which instantly sets it above all other competition including local newspapers.

A competitive printing service, arranged through third party printers with an aim to achieve the best competitive price available.  Personal help to secure initial advertisements if required and back up telephone support.

What’s On Magazine Business Philosophy.

We provide our readers with a local reference for business and service providers by advertising in the magazine.  We also provide event information and an exclusive celebrity feature.

It is important to understand from the outset that you are not a journalist or a newspaper.  Your income will be provided by selling advertisements and then designing them. If you aspire to be a journalist writing interesting local stories this is not the business for you.

You will not be writing articles except on certain occasions where you may need to review a restaurant that is advertising with you.

We have found that our readership seems to appeal to a range of ages from the age of 30 up to retirement age and has a high proportion of young families who are always looking for events to entertain their children.

The What’s On Magazine opportunity offers you the chance to make excellent money while enjoying the freedom of running your own business.

We have thought of and tested everything over our 20 years in business.

PLEASE CALL US ON 01424 870363 / 07866 458262