If you are supplying your own artwork, please send as PDF file or JPEG constructed at 300dpi.
Copy deadline is 20th of each month for the following months issue.
MECHANICAL DATA (MM)
Page Bleed 303 x 216 Page Trim 297 x 210 Page Type 272 x 190
If you would like any advice on supplying your own artwork please call our production team and we will be happy to help.
We also offer a free design service to smaller companies who are unable to produce their own artwork.
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ADVICE
Advertising can be an extremely effective way to increase your customer and client base.
Well written copy is essential if your advertisement is to be converted into a positive result for you business.
This can mean increased brand awareness or directly responding contacts.
Writing Good Copy
The following applies to advertising, letters, brochures, internet content and emails.
If your advertisement is eye catching enough, you have about 5 seconds of the readers attention time to tell them what you do.
If you succeed in this and they want what you are providing they will read on, but there are limits to that as well!
Imagine you are the person reading your copy.
Everything you write should be designed to meet their needs and desires.
Don’t use language or sentence structure any more complicated than you would use in day to day conversation. Keep it simple!
Headlines
This is the most important part of the advertisement and the one thing many people get wrong.
The headline should not be your name or even the name of your business unless this really expresses what you are offering.
A small change in a headline can potentially increase your response by 50 or even 100% so take your time and come up with a really eye catching one.
Benefits
Focus on the benefits of your product or service, rather than on the product or service itself. When you buy a new television, you’re not interested in how it was made. You’re interested in how it will sound (how it benefits you). All of your copy should focus on the benefits.
The Magic Word is – YOU
By continuing to use the word ‘you’ in your copy, you are having a personal conversation with the person reading it.
Follow this classic rule of copy writing and you can’t go too wrong.
AIDA stands for
Attention
Interest
Desire
Action
All of your copy, whether it’s a letter, brochure or email, should follow this simple process.
Attention – First you need to get their attention which normally means a headline.
Interest – You then create some interest.
Desire – Turn that interest into a real need for your product or service.
Action – Now make it very clear what action people need to take to begin a business relationship with you.
